At Direct Running confidentiality is synonymous with fairness and transparency. This Privacy Notice provides you information concerning the use of your personal data on https://direct-running.com/ to inform and sell you our products and services and to keep, improve and manage our products and services in order to provide you the best experience when you interact with us online from your computer or your mobile phone.
In compliance with the General Data Protection Regulation ("GDPR") and to local French laws in force, this Privacy Notice provides you information on how Direct Running collects, uses, protects, stores, shares and deletes your personal data (commonly referred to as "processing" in this Privacy Notice).
Your Direct Running data controller(s)
By visiting https://direct-running.com/, you will buy products from Direct Running, your personal information will be processed by Spacefoot SAS, operator of this website. If you wish to subscribe to our newsletter by submitting your personal information on this website, or stay informed of the latasts news of Direct Running, you may be contacted by Spacefoot SAS and other entities. Your personal information will also be shared with Spacefoot SAS, parent company of other affiliated entities.
Contact concerning the protection of your data
36 rue raspail
92300 Levallois-Perret, France
YOUR PERSONAL INFORMATION - WHICH DATA DO WE COLLECT AND WHAT DO WE DO WITH THEM?
Identity information - information we use to ensure that you are the person you pretend to be, including: first name, last name, birth date, email address, unique consumer number, nickname, password and social networks login details.
Community information - information we use to ensure that you benefit from the best of our community, such as registering and attending events. It includes for example: your photos, videos, nicksname, team, interests and preferences, comments, rankings, event attendings and groups that you joined.
Contact information - information we use to contact you in order to send your products to you, communicate promotional information, share with you the lastest news of Direct Running and to anwser to your questions and preoccupations. It includes for example: phone number, delivery and billing address, email address, email ID and name on social networks.
Social networks information - information we use to learn more about you in order to built a stronger customer relationship with you as an Direct Running client, create products that please you and improve our marketing messages (according to your online behaviour). It includes all public information on social networks such as your social network use, your interactions, posts, your likes and other type of interactions, your connections and your photos. These information are provided by social networks such as Facebook, Snapchat, Instagram and so on directly or indirectly by agencies.
Location information - information we use to ensure that we provide you the most relevant information based on your location. It includes for example: your home location, your current connection location [IP address] and your GPS data.
Device information - information we use to scure our network et improve our services and performance. It includes: IP address, date and time of the visit, duration of the visit on our website, the referrig URL (if you came to our website through another website or an advertisement), the pages you visited on our website and the type of browser, device,versions and operating systems you are using.
Purchase information - information we use to process your order. It includes for example: your purchase cart, payment information (credit card number), your payment risk profile, delivery time, delivery and billing address, order number and purchase history on Direct Running.
Profil/behavioural information - information we use to ensure we provide you only relevant information, the best Direct Running deals that may be of your interest in order to optimize your experience as a member of Direct Running online and offline communities. It includes: your purchase history, wish list, browsing behaviour and preferences, shopping preferences, store interactions and sports history.
Corresponce - information we use for quality control purposes and to ensure that we meet your requests or legal requirements. It includes for example: recordings of your calls on our client support, feedbacks notes, related reminders, electronic and postal correspondence with Direct Running staff.
Preferences information - information we use to ensure that you enjoy from the best Direct Running experiencefor each of our interactions. It includes: favourite language, wish list, preferred delivery address, browser preferences, our correspondance with you and your product evaluations.
WHY DO WE USE YOUR PERSONAL INFORMATION?
Finally, we use your personal data to provide you the best customer experience that Direct Running can offer and, we work tirelessly to improve this experience so that you can continue to love our band and products and remain a member of our community.
More specifically, we use your personal data for the following purposes:
To sell our products and services
We use your personal information to process your order, ensure the reception of your paiement, respect the requirements of our General Terms (to sell you the products), deliver the products you have ordered, exchange the product or refund you when possible according to our Exchange and Refund policy. When you purchase our products, we contact you without your consent to provide you information about our products and services. This is considered as "legetimate business interest" to ensure that our business continues to flourish.
To store your personal data
We will store your personal data until you ask us to delete them.
To protect our products and services
As a company, we can only continue to prosper if we vigorously protect our institutional and commercial interests. It includes ensuring that orders and payments are legitimate (fraud prevention), that our research and developpement activities are moving to the right direction, that our marketing strategies target the right audience with the right messages.As one of our customers, your personal data will be used to help us achieve our objectives in order to keep providing you the best produtcs and experiences. This is considered as our "legitimate commercial interest" in order to make our activity flourish.
To provide you the best experience
We collect and store some information that we have collected from you and your devices, data terminal equipment and browsers (using a cookie, pixel tag or other targeting technologies). This enables us to remember your browsing and purchase preferences on our websites. It also enables us to provide you relevant information adapted to your needs. You will find more information on our tracking technologies use such as cookies, markers, and other codes in the "Cookies" section.
To manage and improve our products and services
We take all the necessary technical and organisational measures to protect your personal data against accidental and illegal destruction, accidental loss and alteration, disclosure and unauthorised access, in particular when their processing involves the transmission of data, and against any other illegal forms of data processing.
Direct Running - WHITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
In order to provide you with the best Direct Running experience, we share your data with Spacefoot SAS and Direct Running affiliated entities in order to improve ourself as a brand. You will find our affiliated entities below.
We also share you personal data with our service providers who help us to provide you the best possible experience. You will also find their contact details below.
In order to be a socially responsibile company, we may be required to share your personal information with the following types of entities (as required by the law):
Authorities and law enforcement agencies
Governmental authorities and/or law enforcement officilas, if required for the identidied in this Privacy Statement, if mandated by the law or if required for the legal protection of our legitimate interests in compliance with practical laws.
We may execute joint programs, events or promotions in collaboration with other ompanies on their website or applications. Our partners will only use your personal data if we have obtained your prior consent. If you do not want your personal data to be collected or shared with a company other than Direct Running , you can always choose not to participate in suchs programs, promotions or events.
To advise potential clients
If the company is sold or integrated within another company, your personal data will be shared to our advisors and to potential acquirers' advisors as well as to the new owners of the company.
LEGAL BASIS - ON WHICH LEGAL BASIS ARE WE USING YOUR PERSONAL DATA?
When you register, purchase products, participate in our communities or create an account, you consent to the use of your personal data for the purposes mentioned in this Privacy Statement. We keep in mind that we have your permission to use your personal data in a very specific way. It includes for example, your consent to receive marketing communications, your consent to sahre your data with third parties, your consent to transfer you data to a different location.
We will process and use your personal data to fulfill our contractual obligations in order to provide you the products and services you asked for.
We will process and use your personal data to improve our products and services, send you marketing communications and research and develoment forms.
Compliance with laws
We will process and use your personal data to comply with our legal obligations under applicable laws.
YOUR RIGHTS - HOW CAN YOU ASSERT YOUR RIGHTS?
As a consumer located in Europe, you have the following rights concerning your personal data under the GDPR. However, please be aware that we will comply, to the extent required by the law, in any case, when we are legally required to keep your data as they are, we will refuse to comply with your request. In such cases, we will explain to you why.
ACCESS TO YOUR PERSONAL DATA
You have the right to request access to your personal data. It also includes information about:
a) the reason why we have your personal data;
b) the types of data we have;
c) our use of your personal data;
d) who has access to your personal data (and their location);
e) where your personal data are likely to be transfered;
f) the time period that we store your personal data;
g) if you did not directly give us your personal data, how we have obtained them;
h) your rights under applicable laws and the possibility to restrain the processing of your data; and
i) if we use your personal data for automatic decision, how we proceed. If you would like a copy of your personal data that we have obtained or wish to have more information on the different elements listed above, please contact us to the following email address:
Complaint to a regulatory authority
If you are not satisfied with the way we have treated your rights as a consumer or our Privacy Statement, you have the right to file a complaint with a supervisory authority in the EU Member State in which you are located.
DELETION OF YOUR PERSONAL DATA HELD BY Direct Running
If you no longer wish to interact with us, or no longer wish that Direct Running holds your personal data, you have the right to ask us to delete all of your personal data from our systems. However, please note that there may be legal obligations that we are required to comply which requires us to refuse to access your requests or to retain some information. If you have an account with Direct Running, please login to and make the necessary corrections. if you need help, please contact our service to the following email address:
Correction of your personal data
You have the right to ensure that your personal data are accurate and complete. If you have an account with Direct Running, please login to make the necessary corrections. If you need help, please contact our customer service to the following address.
Limitation of our use and processing of your personal data
You also have the right to ask us to stop using your personal data in a specific way (for example, if you do not want us to use your profile for marketing purposes or send you marketing communications). Please contacct our customer service at:
You have the right to receive a copy of your personal data in order to give them to another company. You can ask for a copy of your persnal data in a machine-readable format from your account. If you have an Direct Running account, please login to submit an application. If you need help, please contact our customer service at:
If you have any questions, concerns or complaints about your privacy rights regarding your personal data, please contact our customer service at :
QUESTIONS AND CLAIMS? HOW CAN YOU CONTACT US?
For immediate help with your account information, access, correction, deletion and portability of your personal date, you can contact our customer service:
DATA PROCESSING SUBCONTRACTORS
- Typhon: web site hosting
- Sogenactif: payment processing
- Google Analytics: web analytics
- Actito, senggrid, mailchimp: marketing
- Carts guru: consumer knowledge
- Salesforce, You don't need a crm, sage, magento: CRM
- Kamp'n, adwords, criteo, fbads: influence marketing
TRANSFER OF PERSONAL DATA
- La poste, colissimo, GLS: delivery of products - delivery data
- PayPal | états-Unis: Service de paiement : consumer data - order data
- Facebook (WhatsApp, Instagram) | états-Unis: social networks interactions - consumer data
- Twitter | états-Unis: social networks interactions - consumer data
- Google | états-Unis: social networks interactions - consumer data
- Google Analytics | états-Unis: Analyses - consumer behaviour
When visiting a site of our parent company Spacefoot SAS, information may be stored in "Cookies" files installed on your computer, tablet or mobile phone. The following information enables you understand what a cookie is, what it is used for and how to configure it.
WHAT IS A COOKIE?
It is a text file placed in a dedicated space on your device's hard drive (computer, tablet, mobile phone or other Internet-optimized device) when viewing content or advertising online. This cookie file can only be read by its sender. It allows the user, during its validity period, to recognize the concerned terminal each time this terminal access digital content containing cookies from the same sender. The cookie does not identify you personaly, only the browser on your device.
WHAT ARE COOKIES USED FOR?
There are four types of cookies that can be stored in your device when you visit our site, you will find below the corresponding purposes:
Technical cookies are necessary for navigation on our website, as well as for accessing to the various products and services. Technical cookies make it possible to recognise you, to indicate your path on a specific page and thus to improve your browsing experience: to adapt the presentation of the website to the display preferences of your device (language used, display resolution), to memorise passwords and other information related to a form you completed on our website (registration or access to the member area). Technical cookies also make it possible to implement security measures (for example when you are asked to log back into the member area after a while). These cookies can not be deactivated or configured otherwise yoi will no longer be able to access our website and our services.
Audience measurement cookies are issued by us or our technical service providers to measure the audience of our content and sections, in order to evaluate them and better organize them. These cookies also make it possible, if necessary, to detect navigation issues and therefore improve our services' ergonomics. These cookies only produce anonymous statistics and traffic volumes, excluding any indivudal information. The lifetime of these audience measurment cookies does not exceed 13 months.
Social networks cookies allow you to share content from our website with other people or to let them know your opinion about any content on the website. This is the case for the "share" and "like" buttons, which come from Facebook or Twitter. The social network providing such buttons is likety to idenfity you through this button, even if you did not use it when visiting our website. We invite you to consult the privacy polocies of these social networks in order to learn more about the purposes use, including advertising, of the browsing information they may collect through these application buttons. The lifetime of these cookies does not exceed 13 months.
Your choice regarding cookies
By using our website, you consent to the use of the above-mentioned cookies. However, you may choose at any time to disable all or part of these cookies, except technical cookies, necessary for the operation of the website as indicated above. Your browser can also be set to notify you about cookies that are sorted on your device and ask wether or not to accept them.
Refuse a cookie through your broswer software
You may at any time choose to disable all or part of the cookies. Your browser can also be set to notify you about cookies stored in your device and ask you wether or not to accet them (on a case-by-case basis or in full). However, we remind you that disabling all cookies will prevent you from using our website under normal conditions, with the exception of basic functions.
If you are using Explorer browser: click on the Tools button, then Internet Options. On the general tab, Navigation History, click Settings. Then click on View Files and select the cookie you wish to disable. Then close the window containing this list of cookies and double-click OK to return to Internet.
If you are using Firefox browser: click on Firefox menu, then Options, in the appearing window, choose Privacy and click on Remove Specific Cookies. Select the cookies you wish to disable and then delete them.
If you are using Safar i browser; click on Settings, then Preferences. In the appearing window, choose Privacy/Security, and click on Show cookies. Select the cookies you wish to disable and click on Delete or Delete All.
If you are using Chrome browser; click on Google Chrome Menu, then Settings. At the bottom of this page, click on Show Advanced Settings. In the Privacy section, click Content Settings. To disable cookies: select Prohibit all sites from storing data. Click on the cookies and site data, then mvoe your mouse over the website that created the cookie, and lickc on X in the right corner, or click on Delete All.
Refuse an audiance cookie
On our website, audience cookies are stored by Nugg Ad and Google. if you do not want our webiste to store cookies in your browser fro audience measurment purposes, you can click on the following deactivation links that will store a cookie in your browser for the sole purpose of deactivating them
Please note that these cookies are used to measure the traffic or audience associated with our website, the visited pages and the interactions carried out on the website during your visit. Disabling them therefore prevents any collection of information relating to your browsing on our website and thus the proposal of editorial content adapted to your browsing.
Refuse a cookie issued by a social network
If you do not want our website to store cookies in your browser for this purpose, you can click on the following deactivation links which will store in your browser a cookie whose sole purpose is to disable the use of other cookies from the same transmitter.
- FACEBOOK: https://www.facebook.com/help/360595310676682/
- TWITTER: https://support.twitter.com/articles/20171379-twitter-prend-en-charge-la-desactivation-du-suivi-dnt
- GOOGLE +: https://support.google.com/accounts/answer/61416?hl=fr
- LINKEDIN: http://www.linkedin.com/legal/cookie-policy
- YAHOO: https://info.yahoo.com/privacy/us/yahoo/cookies/
- YOUTUBE: https://support.google.com/accounts/answer/61416?hl=fr
Attention: please note that your request is based on one or more specific cookies. If you delete all cookies stored on your device about our website, we will no longer know which consent or refusal you have given. This will lead to resetting your consent and you will therfore have to refuse once more the cookies you do not wish to keep. Similarly, if you use another Internet browser, you will again have to decline these cookies because your preferences, like the cookies to which they relate, depend on the browser and the device (computer, tablet, smartphone, etc.) you use to visit our website.